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Bishop E. Bernard Jordan

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Our thirty-fifth principle is lure your adversary to a bait, offers a lesson in the value of bait in quite a bit more detail. The strategy is to tempt your adversary to expose himself by presenting a prospect for gain. Why: the right incentive tempts your adversary to take risks he would normally avoid. Play on your adversary’s desires. People who are tempted by even a little bit of bait can quickly become very greedy