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In business there are many forces that can affect your company’s performance and how successful you are at capturing and holding market share vis-à-vis your competitors. But ultimately, all of the major decisions an organization is required to make are made by a centralized leadership comprising one or more people. According to Mark R. McNeilly’s Sun Tzu and the Art of Business: Six Strategic Principles for Managers, beginning in 1990, Kmart spent $3 billion dollars on 153 new discount stores and on upgrading 800 existing ones, all in an e?ort to take on Wal-Mart (25). But Kmart’s CEO decided to take it a step further: he launched an all-out price war “lowering prices on thousands of products to be more competitive” and trying to recoup the deficit with apparel sales (25).